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details are extremely important! so we fit and fit and fit, again and again and again to get each style just right. pattern making and fitting is a fascinating and amazingly complex process -- a minuscule change can have a huge impact on a garment as small as a swimsuit! we engineer each top to fit a specific bra size, from aa to e cup ; we cut our bottoms in sizes 2 to 16 to show off a range of shapes -- from more curves to less. ditto for our maillots designed around bra size and pant size as well.

nurturing our team to grow our business is exciting, challenging, super gratifying. to go from city to beach and back, our collection now includes ready to wear and accessories. we've got all kinds of silhouettes -- dresses and tunics and pants and shorts and jackets and blouses and... all designed to layer up and down, to wear multiple ways.

they're a little bit tailored, a little bit tousled, badass wash 'n wear silhouettes. it's been extremely inspiring and a total blast to work with new fabrics and to develop silhouettes so different from our swimwear yet with the same signature style, fit and sass. we always ask ourselves -- does it fit well, work with an on the go hell yes we can lifestyle and look killer? and if it does we go for it! 

 
i try to draw inspiration from as much as possible. i scratch out ideas and stock pile images whenever and wherever i find them. my bag is littered with scraps of paper and small notebooks scribbled with sketches and notes. it’s not a glamorous process by any means! rare is the long block of time to design so i try to seize inspiration whenever it strikes. one of my professors at cornell introduced me to claire mccardell. in a book she wrote, mccardell emphasized the infinite potential available to us when we tune into and utilize all of our senses, all of the time. such a simple notion but so very spot on. carpe diem!
— Malia Mills