it's a standard issue.

we didn’t name our newest swim color “standard issue” because we think you’re a gal who blends in, or follows the rules, or answers on command. we named it for the fearless renegade-- the smart, witty, HELL YES gal—the women of who march to their beat of their own drummer. and we salute you.


check out standard issue mag on twitter and facebook and hoot and holler with us as we celebrate the empowerment that is being a kick ass female in 2k14. while you're at it, check out the styles we cut in standard issue and get a bikini on your bod pronto!